In this week’s New Media Age this week (6 November issue), Steve Richards the MD of Yomega has written a letter titled ‘BA shows brands the way to use social media’. It’s a very nice letter in which Steve says:

“British Airways’ foray into social media underlines the appeal and potential of these channels for mainstream brands. UGC gets its fair share of damaging headlines, but BA’s Metrotwin initiative grasps the value of social media at a strategic level, underlining the BA brand as digitally astute and accessible and instilling a sense of community amongst its customers.”

Thanks Steve. We salute you right back. With competitors like you, who needs friends?