The social web: together we can be perfect(ish)
Isaac’s been known to repeat the maxim ‘We demand perfection!’ when collaborating with our CSS Ninja, Sarah, on projects. Now, whilst visual perfection is something we strive for at MxM, we also strive for maximum engagement with our users. So I was interested to see this mini-interview with Clay Shirky who espouses a bit of rough to make sites that require interaction more friendly.
Basically, he’s saying that if something looks too perfect (like a kitchen fit for a magazine shoot), people won’t touch it. This is why the sites we’ve designed recently (and in the past) put people and activity to the fore.