On inspiration…
How do you create a distinctive look and feel for a website that helps set it apart from the rest of the marketplace? Type, font, colour, image choice? Where does the inspiration come from for creating the best solution at the right time for the right client?
I recently found myself asking just that after finishing a project. Before I started designing I knew that one of my key tasks was to find a typographic style that would not only unify the site’s content but also make the site feel different from its well established competition.
Here’s an example of the typographic style we put together for the site: (I’ve used a background image and font colour a mile away from the content of the original site so as not to cloud the issue)
The idea for using type in this way — at an angle on a white background — seemingly came fully formed. However, when I step back, I’ve found it very intriguing to ask myself where the inspiration for this part of the design came from.
Read the rest of this entry