Stuart noticed a blog called Digital Strategy where Rob Innes aims to review new sites in digital “intended to inspire thinking by showing how brands are communicating with their customers”. 

One of the sites that he’s reviewed is Metrowin - about which he says:

This is a High Design social networking site from British Airways. It links two of the world’s best cities – London and New York and twins establishments from both cities. It’s a gorgeous site with “Huge Design Co Rate Card” written all over it. BA created the environment and then allowed contributors in both cities to take it forward. Despite BA’s obvious interest in the two cities, flying so often between the two (ten flights a day according to the trusty Skyscanner site for a random day in Feb 09), the site does not suffer from commercial over-promotion and the primary content – establishment reviews and city information is very much the focus of the site.

The site does not have an obvious “Christmas” category but it reflects the realities of the contributors, which naturally includes Christmas linked themes – Cozy Holiday Cocktails, for instance. The content is fresh and kept relevant to the community because it comes from the community. Nice job BA.

Thanks, Rob!